Generously supported by Assumption Life, the five new Smilezones create welcoming, therapeutic environments for youth and families receiving care.
Moncton, NB, November 17, 2025 — The Moncton Hospital is proud to unveil five newly transformed Smilezone spaces within the Child and Adolescent Psychiatry Unit, thanks to the generous support of Assumption Life/Assomption Vie. These bright, engaging areas are designed to bring comfort, joy, and a sense of ease to children and families receiving care.
The unveiling marks a major milestone for Smilezone Foundation, which now celebrates Smilezone spaces in all ten provinces across Canada including the recent completion of its 500th Smilezone in St. John’s, Newfoundland. Each Smilezone is uniquely designed to create uplifting, accessible, and therapeutic environments that make a lasting difference for young patients and their families.
“Having Smilezones in all ten provinces is an incredible achievement and a true reflection of the passion and collaboration behind our mission,” said Jackie Hames, Executive Director of Smilezone Foundation. “Thanks to partners like Assumption Life and The Moncton Hospital, we’re able to bring positivity and comfort to even more children across Canada.”
The five new Smilezones at The Moncton Hospital include redesigned treatment and therapy areas that promote healing through bright colours, engaging murals, and interactive features all crafted to help children and families feel at ease in a healthcare setting.
“Supporting the creation of these new Smilezones aligns with our commitment to enhancing patient care and improving the hospital experience for families in our community,” said Tracy Clinch, Chair, Friends of The Moncton Hospital Foundation. “These spaces bring warmth, comfort, and hope to young people during some of their most vulnerable moments, and we are incredibly proud to help make that possible.”
Smilezones are thoughtfully designed spaces that help transform what can often be a stressful and unfamiliar healthcare experience into one that feels welcoming, engaging, and supportive. Each Smilezone creates a positive atmosphere that encourages healing through comfort and connection. For children, these spaces provide a sense of normalcy, creativity, and distraction during treatment, while for families, they offer an uplifting environment that eases anxiety and fosters meaningful moments together. Ultimately, Smilezones help make hospitals and treatment centres feel less clinical and more like places where hope, courage, and smiles can flourish.
“At Assumption Life, we believe deeply in investing in the wellbeing of families and strengthening the communities we serve,” said Sébastien Dupuis, President and CEO, Assumption Life. “Supporting the Smilezone transformations at The Moncton Hospital is a meaningful way for us to help create brighter, more uplifting environments where children can feel safe, supported, and empowered on their healing journey.”
ABOUT SMILEZONE FOUNDATION:
Smilezone Foundation is a registered charity in Oakville, Ontario committed to improving the lives of children receiving medical treatment at health facilities across Canada. In 2012 founders Adam Graves and Scott Bachly were approached to make a financial contribution to the construction of a local hospital. Through partnerships with hospitals, community centers, and other organizations, Smilezone creates accessible, fun, and therapeutic environments where children can heal and thrive. The Foundation has transformed 500 spaces into Smilezones across Canada, benefiting communities in all ten provinces and reaching hundreds of thousands of children, parents, health care workers and families. For more information, visit www.smilezone.com.
ABOUT FRIENDS OF THE MONCTON HOSPITAL FOUNDATION:
The Friends of The Moncton Hospital Foundation is the philanthropic arm of The Moncton Hospital whose mandate is to help to inspire health care transformation and changing lives. The Foundation helps to fund new technologies, innovations, renovated spaces, and placing the right tools in the hands of our frontline workers to strengthen patient care. Our investments align with five strategic pillars including cancer care, brain health, women and children, mental health, and innovation. For more information, visit www.FriendsFoundation.ca.
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For more information:
Micki Benedetti
Smilezone Foundation
P: 905-466-2575
Allison Henderson
Friends of The Moncton Hospital Foundation
P: 506-377-2841
allison.henderson@friendsfoundation.ca
To download the press release, please click the link: Moncton Hospital – Smilezone Media Press Release FINAL
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